Sunday, February 19, 2006
ULTIMATE AVENGERS FIRST OF EIGHT STRAIGHT-TO-DVD ANIMATED FILMS
"Ultimate Avengers," the first of eight direct-to-DVD superhero projects from Marvel and Lions Gate, essentially retells a story from the comic book. "We have to be true to the original storyline," said Steve Beeks, president of Lions Gate. "That's what the fans are going to want."
The idea is to make movies intended for a niche audience at a relatively low price. The animation work for "Ultimate Avengers" was done in South Korea, and such projects could be made for "less than $5 million apiece," according to Mr. Beeks. "But we're producing them in a way that they're going to look like they're much more expensive." He said that he expected "Ultimate Avengers" to sell 600,000 to a million copies.